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Week 6 : For Everyone
- According to Commercial Webservices, "Reach is the number of people who received impressions of a Page post. If we continue with the previous example, there was only one “reach” recorded for that post, even though it was seen twice by that same person. That is because it was only one person who saw it." In other words, reach is how many people see your post. There is paid reach, which is when you create an ad and pay for it, and select the demographics and psychographics of the people you want to reach. Facebook will target those people and they will be considered as "reached". There's also "viral reach" which is when many share your content and many people interact with it. Finally, there is "organic reach" which is when you create a post and people who use search terms and find your content based on the keyword match finds it. As for engagement, that is when that person that was reached interacts with your ad or post. One example of interaction is if they share it, hit the like button, or comment in the comment section.
- It's important to know the difference so you can allocate your marketing budget towards what is working for your business. You can promote the content that is getting viral reach to make it more famous and have people ranting and raving about your content. From the results, you can also see what potential fans are liking and disliking so you can produce more of the good content.
- Facebook Insights tracks user interaction, and it's a good tool to discover when is the best time and day to reach your customers according to their activity on your Facebook business page. You can see how many people are talking about your page too! As per Hootsuite, you can gather so much data that you can use to reach your target market and to create meaningful ads and content for them. Otherwise, you will be creating random content based on what you think works and will keep making mistakes and not reach who you actually want to.
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