Week 5 Post 1: Set one

Armstrong Garden Centers 

The Armstrong Garden Centers is targeting women with a disposable income of her own of $30k or more who are nearly retired if not, already retired. The woman pictured in a garden consultation is Caucasian and is dressed very nicely and colorfully, but also comfortably. I can infer that she doesn't do the significant gardening of her home and most likely has someone else do it for her. I can imagine her pruning her plants though as she may be a gardening enthusiast and connoisseur. 

They also offer classes during the day which are most likely targeting empty nesters ladies, widows, and stay at home moms who have free time during that time of the day. As younger women are probably working and not concerned about their garden.

Myrtle Creek Gardens

You can tell just by the logo that this place is geared towards couples and families! Most of the events they offer are free, and there are some images with families in them. There are also family-friendly events, but can also be for girlfriends who like gardens or couples who have just started their relationship. These Gardens are for families who may have a combined income of $80k who don't have much of a disposable income but can afford an occasional cheap outing like a visit to the Myrtle Creek Gardens. As for the couples they may have a combined salary of $60k. I didn't notice many people diversity in the images, so I infer they are targeting only Caucasian's who enjoy gardens and activities about it such as the ones they have to offer.