Week 5 Post 2: Defining my Target Market

Crafts of a Hand Target Market

From research, I discovered the market I am going after is educated women ages thirty through fifty. They enjoy culturally representative handicraft accessories. These women have traveled to Latin American countries, they are cultured and love trying international foods. I bring this up to demonstrate that they seek foreign experiences that are contrary to their own. These women are fashion-forward and their style can be described as whimsical and bohemian. They consider themselves to be free-spirited and they decorate their homes with the folk decor. They enjoy cycling, camping, and hiking.

These Caucasian women are paying down on their mortgage, married and have no more than two children if any at all. They have a combined income of $101k. They have a degree of a Bachelor or higher. Some of them are veterans.